Flagship Store

In the centre of Bucharest, a white space quietly unfolds.
Drawn like a box, a nod to Saint-Exupéry’s sketch for the Little Prince, the store reveals itself through round windows, framing not the outside world, but the one you imagine.

Inside, the architecture disappears into intention.
Four cubic oak structures divide the space, each framing a chapter of the collection.

The oak, crafted through traditional joinery, is the only ornament we allow: function as beauty, structure as decoration.

There is no colour. No ornament. Just stillness.
The garments are suspended on stainless steel lines, functional and precise, like breath held.
A space where a dress is never just a garment,
but a form of presence , intimate, intelligent, and strong.

It is a proposal:
To slow down.
To feel the cut of a sleeve as architecture.
To rediscover presence  in form, in fabric, in silence.

You are invited.
91–111 Calea Floreasca, Bucharest
Open daily.